Maximized ad revenue for publishers. With our advanced programmatic technology and intelligent SSP management, we help media owners monetize their ad slots at the highest possible price (eCPM) and with the highest fill rate.
The publishing challenge: As a media owner, producing high-quality content requires a significant investment. Direct sales of ad slots, however, are time-consuming, and traditional automated ad networks (such as standard Google AdSense) often sell premium ad spaces below market value or leave the slots empty (low fill rate).
Our solution: At Independads, we connect publishers with the global programmatic market. Using state-of-the-art SSP (Supply Side Platform) technology, you can maximize your revenue: we create competition among buyers, so you receive the highest real-time price available on the market for every single ad impression, while retaining control over your ad spaces.
Implementation of Prebid-based systems for parallel bidding.
Google Ad Manager 360, Google AdX, Magnite, PubMatic, OpenX, Index Exchange.
High-impact programmatic formats, native ad feeds, and video (in-stream/out-stream) monetization.
Inventory and Zone Audit: We review your current ad structure, load speeds (Core Web Vitals), and current eCPM levels.
Technology Setup (Yield Management): We set floor prices, implement a header bidding system, and connect your ad inventory to global demand.
Continuous Optimization: We fine-tune ad waterfalls and filter out irrelevant or low-quality advertisers to protect your brand’s reputation.
Data-Driven Reporting: We ensure complete transparency: you can closely track trends in fill rate, viewability, and net revenue.
Would you like us to audit your publishing platforms?