The HVAC manufacturer is one of the global leaders in the household appliances market and has a strong presence in numerous countries. However, in several key African markets, it was not yet a top-of-mind brand when consumers thought of electronic devices or household appliances.
DOOH is also capturing an ever-larger share of the digital advertising market in Hungary, and at the same time, the boundary between digital and out-of-home channels is becoming increasingly blurred. Programmatic technology makes it possible for out-of-home campaigns to be planned and measured in a data-driven way.
